College Applications & YOU the Brand

While researching something else, we came across the website Helium (click here ) and found an article titled "Personal brand management concepts" (click here ).

This article had a few ideas applicable to the college application process.  How will you sell yourself to a college?  By thinking of yourself as a "brand" to be marketed to colleges, you may also have advantages over other candidates.  So...if this sounds interesting to you, read the article and then think about ways you can manage the college application as if you were managing a brand.

(We have our own ideas about how to go about managing YOU as a brand for the college application but think that YOU should think about it before we give any of them away.)